Form analytics that show where people stop

A form's response count only tells you who finished. The useful questions are about everyone else: how many people opened it and never started, which question made them stop, and what they had said by then. hootform works that out from your responses each time you open a form's Insights, so it's always up to date.

On the free plan

Every form, on every plan, shows its headline numbers. See the headline numbers.

• Views: how many times the form page was opened.
• Starts: responses where someone answered at least one question, and the share of views that became a start.
• Completions and the completion rate: responses that reached an ending, as a share of starts.
• Median time to complete: from the first answer to submitting. The median, so one person who left a tab open overnight doesn't skew it.
• How many people answered each question, in the form's own order.

On Premium

Premium, at $19 a month for the whole organization, adds the detail behind those numbers. See question by question.

• Drop-off: how many unfinished responses stopped at each question. A question where many people stop is usually too hard, too personal or unclear.
• Answer breakdowns: a bar for every choice, yes or no, rating and scale, with counts and percentages, and the average, lowest and highest number, rating and quiz score.
• Date ranges: narrow everything to a campaign or a launch week.
• Partial responses: read what people answered before they stopped, not just how many stopped. Every answer is saved as it's given, so nothing is lost; Premium is what lets you read it. See partial responses.

Summaries of what people wrote

Numbers don't cover free text. On Premium, AI insights read your latest 50 responses and write up the themes, each backed by real quotes, and a summary turns any single long response into a headline and a few key points.