Feedback & research
Feedback and survey templates
Free feedback survey templates: NPS, customer satisfaction (CSAT) and product feedback, each with logic that asks the right follow-up for the answer given.
- NPS survey template The one-number loyalty survey, with a follow-up that changes depending on the score.
- CSAT survey template Rate the experience, then say why — unhappy answers get a follow-up before the form moves on.
- Product feedback survey template What people use, what they'd rank first, and what's missing — with a follow-up when an answer is thin.
- Customer effort score (CES) survey template How easy was it to get help? One 1–7 question, then what made it easy or what got in the way.
- Feature request form template Collect feature ideas with the job behind them: what they want, what it's for and how much it matters.
- Bug report form template What broke, how to see it, and how bad it is — with screenshots attached and blockers routed to their own ending.
- Cancellation survey template Why people leave, asked kindly: one main reason, then the follow-up that fits it — price, a gap or a competitor.
- Website feedback survey template Did visitors find what they came for? A short survey with the page they were on recorded.
- Product-market fit survey template The "how disappointed would you be?" survey, with the questions that tell you who your product is really for.
- User research screener template Find the right people for a research study: who they are, how often they do the thing, and a recent example.
Feedback people will actually give
Feedback surveys fail in two ways: they're too long to finish, or too vague to act on. These templates are short, usually under two minutes, and each one uses logic so the follow-up question fits the answer. A detractor is asked what to fix, and a promoter is asked what to keep.
Because hootform asks one question at a time and saves each answer as it's given, you learn something even from people who stop halfway. And because every plan has unlimited responses, you can survey your whole customer base, not a sample chosen to stay under a limit.
Questions people ask
Which feedback survey should I start with?
Use NPS to track loyalty over months, CSAT straight after a support conversation or a purchase, and product feedback to decide what to build next.
Can I tie feedback to a customer?
Yes. Add the customer's id to the survey link as a hidden field. It's stored with their answers without them seeing it.
How do I work out my score?
The free NPS calculator and CSAT calculator work it out from counts, or from scores pasted from your export.