Feedback & research
Product feedback survey template
What people use, what they'd rank first, and what's missing — with a follow-up when an answer is thin.
- 6 questions
- about 55 seconds
- Hidden fields
- Premium: AI follow-ups
- Welcome screen
Free forever, with unlimited responses. No credit card.
What's in this template
-
What best describes how you use it?
With “Other”
-
How often do you open it?
-
Put these in the order you'd want them improved.
Drag into order
-
What's the one thing you wish it did?
-
Overall, how would you rate it today?
5 stars
-
06 Consent
One last thing
You can email me about this feedback.
Why these questions
Most product feedback surveys ask people to rate features. This one asks what they're trying to do, because that's what you can build from.
It opens with how they use it: daily, now and then, setting it up for others, or still
evaluating. Then how often they open it. Those two answers let you read everything else by
segment: a daily user asking for speed means something different from an evaluator asking for
integrations. If you already know who's answering, add their plan and user_id to the link.
The template records both as hidden fields, so you don't have to ask.
Next is a ranking: speed, reporting, integrations, mobile, and working together, dragged into the order they'd want them improved. A ranking forces trade-offs. A rating grid lets people mark everything "very important", which tells you nothing.
The heart of the survey is "What's the one thing you wish it did?" Answers to this question are often too short to act on, like "better reports". So on Premium it can ask a follow-up when an answer is vague. The template's guidance asks for the task they're trying to finish, not a feature name, and the follow-up asks for exactly that.
An overall rating and a consent checkbox for follow-up emails finish it. The checkbox records the exact wording each person agreed to.
Reading the answers: on Premium, Insights shows the average position of each ranked item, and AI insights groups the free-text answers into themes with quotes you can check.
Make it yours
- Hidden fields Records plan, user_id from the form's link with each response.
- AI follow-ups Premium Asks one more question when an answer needs it, before moving on.
- Welcome screen Opens with a title, a line of context and how long it takes.
- Design Your colours, font and corners, and a picture or video on any screen.
- Email notifications Teammates hear about each response as it's completed.
- Webhooks Send every response to your own systems, signed.
- Embedding Put it on your site inline, as a popup or as a slider.
Questions people ask
How do I know which customer gave which feedback?
Add plan and user_id to the survey link you send, for example from your app or your email
tool. They're stored with each response as hidden fields, without the customer seeing them.
Why use a ranking instead of rating each area?
Because ratings let everything be important. Asking people to put five areas in order shows what they'd give up for what, which is the decision you actually have to make.
What does the AI follow-up do?
When an answer to "What's the one thing you wish it did?" is vague, the form asks one short follow-up question before moving on, written from what the person just said. It's a Premium feature, and the survey works normally without it.
Can I send this survey inside my app?
Yes. Embed it as a popup or a slider, and pass the user's id in the link so you know who answered.
Related templates
- Feedback & research NPS survey template The one-number loyalty survey, with a follow-up that changes depending on the score.
- Feedback & research CSAT survey template Rate the experience, then say why — unhappy answers get a follow-up before the form moves on.
- Feedback & research Customer effort score (CES) survey template How easy was it to get help? One 1–7 question, then what made it easy or what got in the way.
- Feedback & research Feature request form template Collect feature ideas with the job behind them: what they want, what it's for and how much it matters.
- Feedback & research Bug report form template What broke, how to see it, and how bad it is — with screenshots attached and blockers routed to their own ending.
- Feedback & research Cancellation survey template Why people leave, asked kindly: one main reason, then the follow-up that fits it — price, a gap or a competitor.
More feedback & research templates →
Also in: Surveys · For product teams · For founders